Fragrance etiquette - why perfume culture matters?

One aspect of perfume use that often goes overlooked but truly deserves more attention is the culture and etiquette surrounding it. Why is this important? The answer is simple: many people still misuse fragrance, unintentionally creating discomfort for those around them.

So, how can we avoid such situations? Before we dive into practical tips, let’s start with the basics.

More than just smelling good

For most people, wearing perfume is a part of their daily hygiene routine, a way to smell clean and pleasant. It's often applied mechanically, with little thought, just like brushing teeth or putting on deodorant. However, fragrance is so much more than just a scent. It's a reflection of who we are, a subtle yet powerful part of our personal style and identity. Much like fashion or manners, our scent sends a message to the world.

As Marian Bendeth, founder of Sixth Scents and a well-known fragrance expert, points out, scents influence us on a subconscious level. They stir emotions, bring back memories, and shape how we perceive and connect with others.

Knowing when less is more

Given this, perfume shouldn't be applied thoughtlessly. How we use it,  how much we spray, when, and what kind, is a form of social awareness. Choosing the right fragrance for the right occasion, and using it in moderation, is a sign of good taste and respect for those around us.

For example, when attending a formal event that requires a discreet presence, or working in a small, shared office, it's best to opt for soft, subtle fragrances. Overpowering others with a strong scent is not only inconsiderate, it’s also unnecessary. Save bold and expressive scents for more personal settings like dates or casual outings with friends.

No room for judgment

Another important aspect of fragrance etiquette is respecting other people’s perfume choices. We’ve all heard the saying De gustibus non est disputandum,  there’s no accounting for taste. This couldn't be more true when it comes to scent. Our perception of fragrance is deeply subjective and shaped by personal experiences and memories, both good and bad. A perfume that evokes joy in one person might bring discomfort to another and that’s okay.

Just like we don’t openly criticize someone’s favorite song or favorite dish, judging someone’s perfume choice is neither constructive nor kind. Everyone has the right to wear a scent that makes them feel confident and happy as long as it suits the setting and context.

Fragrance culture is also about being open-minded. Even if you have a signature scent you adore and rarely stray from, it’s worth exploring the diverse world of fragrance. Sometimes, the scent we’ve worn for years may no longer reflect who we are. Or we simply grow tired of it after all, who wants to eat the same meal every day for the rest of their life?

Build your fragrance wardrobe

Wearing the same fragrance daily especially popular commercial ones, can also lead to olfactory fatigue, making it hard to even detect the scent anymore. Worse, it may start blending in with everyone else’s around you. A great solution is to build a fragrance wardrobe — a collection of scents tailored to different moods, seasons, occasions, and most importantly, your personality.

In conclusion, fragrance etiquette is not just about aesthetics, it’s about mindfulness. By being conscious of how we use scents, we show care not just for ourselves, but for the people around us. Just as we wouldn’t force others to enjoy our favorite music or food, we shouldn’t impose our fragrance preferences either.

Let’s stay open to what’s different or unfamiliar. It might just surprise us and expand our view of the world.

Adventure awaits! 😉