Why gourmand scents have captured our hearts?

We all know that perfume is, above all, a metaphorical feast for the nose.
But in the world of perfumery, there is one fragrance family that quite literally feeds the soul the way dessert feeds the body. Which one are we talking about? Of course - the gourmand family (from the French: “gourmand”, meaning “sweet tooth” or “food lover”).

Gourmand fragrances draw inspiration from the aromas of ingredients we use in the kitchen to prepare heavenly desserts. It’s no surprise they stir such strong emotions - evoking pleasure, warmth, comfort, and often a touch of nostalgia for the carefree sweetness of childhood.

Though beloved by perfume lovers around the world, gourmand scents are a relatively recent invention. The pioneer of this family is none other than Angel by Thierry Mugler. Its creator, Olivier Cresp, forever changed the face of perfumery by launching something that had never existed before - a fragrance that smelled like dessert, with notes of vanilla, caramel, chocolate, and honey. At the time, it was a complete departure from the light, citrus-floral trends of the '90s. Angel divided fragrance lovers - some were repulsed, others fell in love. One thing was certain: no one remained indifferent.

As Vianne said in the film Chocolat, directed by Lasse Hallström: Everyone has their own favorite temptation. And gourmand perfumes are just that - bottled temptations, ready to indulge your senses.

So what are the typical notes of this category? The most iconic ones include caramel, chocolate, honey, cotton candy, pralines, licorice, cookies - and also milk, coffee, and nuts. Naturally, these are not literal food ingredients: they’re created using synthetic aroma molecules that mimic edible scents. After all, food cannot be extracted like essential oils - and it spoils quickly, making it unsuitable for skin-safe formulations.

It’s also worth noting that not every sweet perfume qualifies as a gourmand. What defines the genre is that it must smell edible - something that whets your appetite. Sweetness in perfume can also come from floral, fruity, powdery, or balsamic notes, and while these can be romantic or rich, true gourmand compositions are intentionally "tasty" in character.

But the gourmand world doesn’t stop at desserts. Today’s perfumers are pushing boundaries by introducing more savory and unconventional notes: think fresh bread, butter, grains, chestnuts, popcorn, salt, and even alcohol (rum, brandy). And if that sounds wild — brace yourself — some niche creations go even further with experimental accords like broth, garlic, or onion. One striking example is Jasmin et Cigarette by Etat Libre d’Orange - a scent that, despite not officially listing it, gives off a cooked-onion aroma due to its mix of jasmine, tobacco, and animalic notes.

Some even go as far as using cheese-like accords, especially fermented or creamy dairy tones, to amplify the skin-like intimacy of a scent - as seen in Cow by Zoologist. These unusual ingredients, when contrasted with sweet notes, create complex, surprising compositions that are memorable, daring, and full of depth.

So... who are gourmand fragrances really for?

Not necessarily everyone - but the diversity within the gourmand family makes it easy to find a variation suited to your personality, mood, or the effect you want to achieve. Let’s break it down:

💗 1. The romantic and dreamy types

Those who love vanilla, caramel, and chocolate often choose gourmand scents to highlight their warmth, softness, and sensuality.

💥 2. Strong, confident women

Go for deeper, patchouli-twisted gourmand blends that express strength, independence, and feminine power - unapologetically.

🧔 3. Bold, self-assured men

Tend to wear darker, less sugary gourmand scents featuring coffee, rum, tobacco, spices, or leather - perfect complements to a stylish, elegant look.

☕ 4. Comfort lovers and introverts

Choose gourmand fragrances for their cozy, cuddly character - like wearing a soft, warm sweater in scent form.

🎯 5. The original and the unapologetic

People who love to stand out - and ignore gender labels - often gravitate toward quirky gourmand notes like popcorn, rum, herbs, butter, or sea salt.

🕰️ When and where to wear gourmand perfumes?

Evening occasions: a must-have finishing touch for dates, dinners, or parties. Sensual gourmand scents often act like real aphrodisiacs.

Everyday wear: go for lighter versions - think milkier or fruitier gourmands that won’t overwhelm.

Fall & winter: hands down the best seasons for gourmand - cold air brings out their warmth and richness.

Spring & summer: yes, but opt for versions with tropical fruits, citrus, florals, or icy dessert notes like sorbet or cream.

🎀 In the end...

Gourmand fragrances are more than just perfumes - they’re wearable emotions.
They smell like memories, cravings, and pleasures you don’t have to resist. Sweet, intense, and full of character, they don’t ask for permission to be noticed. They’re bold, unapologetic, and unforgettable.

So, if you’re craving something sweet… skip the cake. Spray the flacon. It’s guilt-free - and far more tempting. 😉